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INC Magazine Article

Love It Or Hate It, Predictive Analytics Is The Next Big Thing

By  Mick Hollison CMO, Sales and Marketing Strategist 


 

Are you leveraging predictive analytics technology? If not, get ready. It is the next big thing that will propel your business--and in many respects it is already here.

Predictive analytics is the use of statistics, machine learning, data mining, and modeling to analyze current and historical facts to make predictions about future events. Said another way, it gives mere mortals the ability to predict the future like Nostradamus or Carnac the Magnificent (but without funny hats).

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