In The News


INC Magazine Article

Love It Or Hate It, Predictive Analytics Is The Next Big Thing

By  Mick Hollison CMO, Sales and Marketing Strategist 


Are you leveraging predictive analytics technology? If not, get ready. It is the next big thing that will propel your business--and in many respects it is already here.

Predictive analytics is the use of statistics, machine learning, data mining, and modeling to analyze current and historical facts to make predictions about future events. Said another way, it gives mere mortals the ability to predict the future like Nostradamus or Carnac the Magnificent (but without funny hats).

Forbes Magazine Article


 How Target Figured Out How A Teen Girl Was Pregnant Before Her Father Did

By Kashmir Hill, Former Staff Tech 

Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy.  Target, for example, has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers. 

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